8 Top Business Automation Tools to Use in 2023

8 top business automation tools to use in 2023

As customers' needs evolve, more businesses continue to turn to automation tools to meet the changing demand and scale their operations like never before. 

These business automation tools empower organizations to streamline their processes, reduce manual tasks, and boost productivity. Still, it is important to understand their unique offerings and capabilities before investing in any.

This blog discusses the top eight business automation tools that can revolutionize operations, improve customer experiences, and drive growth. From workflow automation to customer relationship management,  project management, and artificial intelligence solutions, read on to learn the cutting-edge tools that can propel your business to new heights in 2023. First, what are business automation tools?

What are Business Automation Tools?

What are business automation tools?

Business automation tools are software applications that help to streamline and automate various organizational tasks, processes, and workflows. These tools leverage technology, such as artificial intelligence (AI) and machine learning (ML), to eliminate manual and repetitive tasks, improve operational efficiency, and enhance productivity. 

You can use them in different departments within your organization, including finance, human resources, marketing, sales, customer service, and more. Business automation software can handle several functions, including data entry, document management, workflow automation, task scheduling, customer relationship management, project management, report generation, and communication.

By automating business processes with these tools, your organization can save time, reduce errors, increase consistency, improve collaboration, and focus on higher value activities, ultimately driving growth and success.

The 8 Top Business Automation Tools in 2023

The 8 top business automation tools in 2023
  1. Ontraport
  2. Pipefy
  3. HubSpot
  4. Zapier
  5. Kissflow
  6. ActiveCampaign
  7. Monday.com
  8. Creatio

1. Ontraport


Ontraport is a customer relationship management (CRM) and business process automation software that can help you automate your marketing, sales, and customer management processes. It gives you access to multiple modern tools and features, such as email marketing, lead capture and management, customer segmentation, marketing campaign automation, CRM functionality, and analytics.

With Ontraport, you can centralize and streamline interactions with customers as you’ll be able to create more personalized and targeted communication. Its drag-and-drop editor allows you to create visually appealing emails, landing pages, and sign-up forms.

Ontraport gives you complete control over the automation process, including the ability to set variables, create campaigns, and automate customer segmentation. It also seamlessly integrates with webinar tools, payment gateways, accounting and invoicing apps, and reporting and tracking tools.

Additionally, Ontraport offers comprehensive reporting and analytics, helping you to track performance, analyze campaigns, and make data-driven decisions. It provides impeccable customer support services, including text and video resources, to assist you through the setup phase and ongoing use.

If you are looking for an all-in-one solution to manage your customer relationships and automate your marketing campaigns, Ontraport might be a good fit for you. Consider discussing with an Ontraport Certified Consultant to help you get started with your Ontraport journey.

2. Pipefy


Pipefy is a workflow automation and business process management platform that helps businesses streamline operations and improve productivity. It centralizes data and standardizes workflows for Finance, HR, procurement, and IT teams. 

Pipefy allows you to create customized workflows and design and adapt processes according to your needs. You can manage processes like project management, customer support, and sales pipelines.

With Pipefy, you can automate tasks, track progress, and collaborate with team members seamlessly. Process owners can build workflows in real-time without technical resources, allowing them to make changes as requirements evolve. It also facilitates real-time communication within the platform and eliminates lengthy internal and external email exchanges.

The platform has a user-friendly interface and enables easy creation of workflows with drag-and-drop elements. Also, it seamlessly integrates with other tools and platforms, making it a versatile solution for optimizing and automating business processes.

Pipefy can provide pre-configured metrics and reports for measuring productivity, lead time, and flow. These reports offer valuable insights for process improvement and data-driven decision making.

3. HubSpot


HubSpot is a comprehensive business process automation and customer relationship management (CRM) platform. It offers a suite of marketing automation, sales automation, and customer service features to help you attract, engage, and retain customers. 

HubSpot's CRM has a centralized database to manage customer data effectively. It allows you to store contact information, manage interactions, track leads, and monitor sales activities. You can also create a help desk, manage tickets, provide self-service resources, and track customer satisfaction.

With HubSpot, you have robust marketing automation tools for email marketing, lead generation, and social media management. You can create and schedule email campaigns, segment audiences, and personalize content.

HubSpot offers a convenient meeting scheduling feature that streamlines the process and eliminates the back-and-forth of email exchanges. The platform syncs with your calendar to avoid double bookings and save time. Your clients can choose a convenient slot and book a meeting directly through your link.

HubSpot equally provides a powerful analytics feature for tracking customer data and measuring campaign effectiveness. It supports integration with 1000+ third-party tools and platforms, including web conferencing, social media, and customer service solutions, allowing for a seamless and interconnected business ecosystem.

HubSpot also incorporates machine learning and AI capabilities to help you manage marketing and sales better. It includes features like predictive lead scoring, AI content writing, and AI contact data management.

Furthermore, HubSpot provides a mobile app that helps you to access your CRM, manage contacts, track deals, send emails, and view analytics on the go. 

Reach out to our team of HubSpot automation experts if you’re looking to harness the full power of HubSpot for your business. 

4. Zapier


Zapier is a user-friendly automation platform that connects different apps and services, allowing them to work together without any glitches. It helps you create automated workflows, called "Zaps," by setting up triggers and actions between the various applications you use in your organization. 

You can integrate and automate tasks between hundreds of popular apps, such as Gmail, Slack, Trello, Salesforce, and more. It streamlines workflows, saves time, and increases productivity by eliminating manual data entry and repetitive tasks. 

For instance, you can set up a Zap to automatically save email attachments from Gmail to cloud storage services like Google Drive, Dropbox, or OneDrive. Also, Zapier can help you share new blog posts from your blog to your social media accounts automatically.

You can also create Zaps to add tasks to your project management tool whenever you receive a specific message in a chat software like Slack. If you receive leads through a web form or CRM software like Salesforce or HubSpot, Zapier can automatically add those leads to your CRM system. 

Whether you're automating lead generation, customer support, project management, e-commerce processes, or social media marketing, Zapier can help you simplify your day-to-day operations to focus on other important work. 

See also
How to Use Zapier Paths

5. Kissflow


Kissflow is a cloud-based business process management (BPM) and workflow automation platform that offers a range of features and tools to help you design, execute, and optimize workflows.

It provides a visual and intuitive interface for designing workflows without the need for coding or technical expertise. You can define workflow steps, set rules and conditions, and assign tasks to individuals or teams. The drag-and-drop interface makes it easy to create and customize workflows according to your requirements.

With Kissflow, you can automate manual and repetitive tasks, reduce errors and save time. This business automation software allows you to automate approvals, notifications, reminders, and escalations based on predefined rules and conditions. It also helps to streamline processes, improve efficiency, and ensure consistency in task execution.

Kissflow facilitates collaboration among team members by providing a centralized communication and document-sharing platform. Your team can communicate within a workflow, leave comments, attach files, and track progress. This improves transparency, enhances teamwork, and reduces communication gaps.

The business automation software also offers seamless integration with various third-party applications, allowing you to connect your existing systems and data sources. With its built-in analytics and reporting features, you can monitor and measure process performance. 

Additionally, you can access Kissflow via a mobile app. You can view, complete, and track tasks, receive notifications, and collaborate with team members on your mobile phone.

In a nutshell, whether for managing approvals, onboarding processes, or service requests, Kissflow helps you automate and optimize processes for increased productivity and business growth. 

6. ActiveCampaign


ActiveCampaign is a popular business automation software and perfect for driving customer engagement and boosting conversions. The platform reported that its customers saved an impressive 38.4 million hours within a year by leveraging its automation features.

ActiveCampaign combines marketing automation, email marketing, and CRM capabilities. It offers a range of features tailored to enhance customer communication, automate marketing processes, and drive conversions.

ActiveCampaign has an advanced email marketing solution that allows you to create and send personalized email campaigns to your subscribers. It provides drag-and-drop email builders, pre-designed templates, and automation capabilities to trigger targeted emails based on customer behavior and segmentation.

The platform helps you automate marketing processes using visual automation workflows. With ActiveCampaign, you can design complex automation sequences that include actions, conditions, and triggers to deliver personalized messages and campaigns based on customer interactions and data.

With its CRM software, you can also track customer interactions, manage leads and deals, and automate sales processes. It integrates with other marketing automation features and provides a seamless experience when managing customer data and sales activities.

ActiveCampaign offers advanced segmentation capabilities. It lets you create dynamic segments based on customer attributes and behaviors. This feature helps to send relevant content and offers to specific customer groups and increases engagement and conversions.

This business automation software provides lead scoring functionality, which assigns a score to leads based on their behavior and engagement with marketing campaigns. It helps you to identify and prioritize the most qualified leads for follow-up and sales efforts. ActiveCampaign's predictive sending feature leverages Artificial intelligence (AI) to optimize email delivery timing based on individual recipient behavior to maximize engagement.

It integrates with a wide range of third-party tools and platforms, including CRMs, e-commerce systems, lead generation tools, and more. 

Use ActiveCampaign if you’re looking for a comprehensive email marketing tool with advanced automation features to drive meaningful engagement.

7. Monday.com


Monday.com is a project management and business automation software that offers a visual and collaborative platform for teams to manage projects, tasks, and workflows. It provides a range of features and tools to help teams stay organized, improve productivity, and streamline their work processes.

With monday.com, you can create customized boards to track and manage projects, tasks, and deadlines. The platform offers various views, including Kanban boards, Gantt charts, and calendars, to visualize and plan work effectively. You can assign tasks, set due dates, add attachments, and communicate with team members directly within the platform.

Monday.com also helps to automate repetitive tasks and create workflows that trigger actions based on specific conditions. Integrations with tools like Google Drive, Trello, and Slack are available to streamline data and communication across different systems.

In addition to project management features, monday.com offers collaboration tools, such as file sharing, commenting, and mentions, to facilitate effective teamwork and communication. It provides real-time updates and notifications to inform everyone about progress and changes.

Overall, monday.com aims to provide a user-friendly and flexible solution for teams to collaborate, plan, and execute their work efficiently.

8. Creatio


Creatio is a low-code business automation platform that combines CRM and BPM functionalities. It helps businesses to streamline and automate sales, marketing, and service processes.

Creatio offers a wide range of features to support different aspects of customer relationship management. It equally has a library of lead management, contact and account management, opportunity management, and customer service tools. With Creatio, you can track and manage customer interactions, nurture leads, and improve overall customer satisfaction.

In addition to its CRM capabilities, Creatio offers powerful business process management features. It allows you to design, execute, and monitor complex workflows and automate repetitive tasks. The platform supports process modeling, process approvals, task management, and collaboration features, enabling your team to work more efficiently and effectively.

Creatio incorporates AI and machine learning capabilities into its platform, enabling features like predictive lead scoring, intelligent process automation, and personalized customer experiences. The platform offers a user-friendly interface with drag-and-drop capabilities, making it easy to customize and configure the system to meet your requirements.

Furthermore, Creatio offers analytics and reporting features to help you gain insights into sales, marketing, and service performance. It provides real-time dashboards, customizable reports, and visual analytics to track key metrics and make data-driven decisions.

Final Thoughts

Choosing the right business automation software for your business depends on your objectives and priorities. By clearly understanding the benefits and features of these tools, you can make an informed decision that aligns with your goals.

However, navigating the landscape of automation can be complex, especially if you do not have a dedicated business process management team. To make sure you are on the right track, hire a business process automation consultant to assess your needs, recommend the best automation solutions, and guide you through the implementation process. If you are ready to begin your automation journey, book a free consultation call with us today. Our in-house experts can help you analyze your existing processes and recommend the most suitable automation platform for your needs.

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