It's no longer news that more and more companies are looking for ways to enable employees to work remotely. As of 2022, 26% of U.S. employees work from their homes and this is expected to increase year-over-year. (Zippia, 2022)
A report by Flextrack also revealed that by 2025, 36.2 million American employees will be working remotely.
But despite its many advantages, some persisting worries for many business owners are the possibility of keeping staff members in sync while also ensuring that productivity levels are not slowing down, and business is progressing.
With the goal of helping businesses streamline and optimize their processes as much as possible, HubSpot has continued to roll out several features and integrations that are helpful for businesses of all sizes, including remote-first companies. So, if you have a remote team and also have worries about productivity, communication, innovation, and time management, we took a look at some of the best HubSpot integrations that will help you get the best out of your remote employees in this blog.
These integrations can keep track of your employees’ work, help you communicate with them more effectively, create room to manage your business more efficiently and make working from home easier than ever before. First, let’s discuss HubSpot.
What is HubSpot?
HubSpot is a business process automation and customer relationship management (CRM) platform developed by HubSpot, Inc. The tool provides a variety of marketing automation, sales automation, and customer service tools that are designed to help business owners stay organized and grow their businesses.
HubSpot is designed to help business owners create and manage campaigns, track customer interactions, create content, measure ROI, and much more. It also helps you create automated workflows, giving you more time to focus on other business areas.
In addition to its powerful CRM and sales tracking tools, HubSpot also has a powerful analytics suite, which enables business owners to track customer data and measure the impact of their campaigns. HubSpot also allows you to integrate other services, such as web conferencing tools, social media integrations, marketing automation tools, customer service tools, and more.
If you’d like to explore if HubSpot might be a good fit for your organization, schedule a complimentary call with one of our lead HubSpot specialists.
What Are the Benefits of Using HubSpot Integrations for Your Remote Team?
As an employer, you need tools and services that will help you stay organized, communicate effectively with your remote team, and automate your business processes. HubSpot integrations help you achieve all of these goals.
One of the biggest benefits of using HubSpot integrations is that they allow you to streamline your workflows and eliminate manual data entry. Instead of switching between different tools and manually entering data, you'll be able to automate your processes and save time with this cloud-based tool.
Another advantage of using HubSpot integrations is that they help you improve communication and collaboration within your team. so, your team stays on top of new leads and follows up with them promptly.
Finally, using HubSpot integrations helps you improve your customer relationship management and sales processes. It ensures better management of your sales pipeline and provides a better experience for your customers.
Best HubSpot Integrations for Remote-First Companies
HubSpot’s integration with popular marketing automation, collaboration, and communication tools helps to streamline operations and provides the agility and flexibility you need to keep up with the demands of running a remote business. Below are the top 11 must-haves.
Zoom has become the go-to platform for remote meetings and video conferencing. The integration of Zoom and HubSpot offers several benefits for remote employers. It improves productivity by eliminating the need for multiple platforms and reducing administrative overhead. Face-to-face interactions through Zoom enhance customer relationships, fostering trust and rapport. With HubSpot's extensive features, you’ll be able to track communication history and nurture customer relationships effectively.
Data-driven insights provision is another notable benefit of this integration. You can quickly access Zoom meetings analytics and reports directly within HubSpot, and get valuable information on meeting attendance, participant engagement, and performance metrics. These insights will ultimately help you make data-driven decisions and improve collaboration.
Slack is a widely adopted team communication tool that fosters collaboration and enhances productivity. Through its integration with HubSpot, you’ll get to centralize communication by bringing Slack conversations and notifications directly into the HubSpot interface. Team members will be able to access Slack channels, direct messages, and mentions within HubSpot. This eliminates the need to switch between platforms and keep all communication in one place.
This HubSpot integration also allows for efficient collaboration by providing real-time updates and notifications. Your employees can collaborate on projects, share files, and provide feedback seamlessly through Slack channels integrated with HubSpot. The integration fosters a collaborative work environment where employees easily communicate and stay updated on project progress.
3. Google Workspace
Google Workspace (formerly G Suite) is a comprehensive suite of productivity tools, including Gmail, Google Drive, Docs, Sheets, and more. With this integration, your remote employees can centralize their work by accessing Google Workspace tools. This eliminates switching between different applications, saving time and effort. The integration enhances collaboration by enabling seamless sharing and collaboration on documents, spreadsheets, and presentations through Google Drive.
Team members get to work together in real-time, provide feedback, and track changes, promoting a collaborative and efficient work environment. Furthermore, the integration allows for efficient email management, task synchronization, and calendar management. It ultimately simplifies lead management, customer interactions, and email tracking while improving overall efficiency.
Trello is a popular project management platform that helps remote teams stay organized and collaborate effectively. The integration also enhances organization and collaboration by allowing your team to create, update, and track Trello cards within HubSpot. This brings about seamless communication and collaboration on tasks, deadlines, and project progress. Team members can easily assign tasks, set due dates, add comments, and attach files, fostering a productive work environment.
The Trello and HubSpot integration promotes effective lead management by syncing Trello boards with HubSpot's CRM. This allows for seamless tracking and management of leads throughout the sales pipeline. It also ensures that your sales and marketing teams get prompt updates on important lead-related activities.
If you already use Salesforce as your CRM system, integrating it with HubSpot provides a unified view of your customer data. This integration enhances sales processes through HubSpot’s seamless lead management and nurturing features. Also, leads generated in HubSpot can sync automatically with your Salesforce account and vice versa, allowing your team to leverage the robust sales tools and conversion features on both platforms.
Furthermore, the Salesforce and HubSpot integration facilitates efficient communication between sales and marketing teams. With that, remote your employees can seamlessly share customer information, campaign data, and lead status updates between both platforms. This promotes cross-functional collaboration, alignment, and shared goals.
Mailchimp is a robust email marketing platform that empowers businesses to build and nurture customer relationships through automated campaigns. Integrating HubSpot with Mailchimp enhances lead nurturing by automating email workflows and triggers based on specific criteria in HubSpot. Your remote employees get to create targeted email campaigns, send automated follow-ups, and track customer engagement seamlessly.
This integration also provides valuable insights into email campaign performance and customer behavior. Metrics such as open rates, click-through rates, and conversion rates are tracked and analyzed within HubSpot's reporting dashboard. Through the integration, you’ll be able to understand and analyze the effectiveness of your remote team’s email marketing efforts, make data-driven decisions, and work with them to optimize future campaigns.
Jira is a project management tool commonly used by software development teams. The HubSpot and Jira integration combines the customer relationship management functionalities of the former with the project management features of the latter.
This integration enhances visibility and collaboration. Your team will have better visibility into customer-related tasks, issues, and projects, facilitating collaboration and ensuring that everyone is on the same page. There's also a seamless information flow between the two platforms which eliminates the need for manual data entry and reduces the chances of information gaps or errors.
WordPress is a widely used content management system (CMS) for building websites and blogs. When you integrate your WordPress site and HubSpot, you’ll be able to leverage the strengths of both platforms to streamline your operations and enhance remote work environments.
The integration allows for seamless synchronization of contact information, lead generation data, and customer interactions between the two platforms. It further enables your remote team to deliver personalized experiences without meeting your customers physically.
Zendesk is a customer service software that helps businesses provide excellent support and manage customer inquiries. Integrating Zendesk with your HubSpot account will promote a unified approach to customer engagement and empowers you to deliver a personalized and consistent experience across different customer touchpoints.
This integration allows you to leverage HubSpot's powerful marketing and sales automation features and combine those with Zendesk's customer service capabilities. It also supports efficient collaboration and communication among remote teams.
10. Microsoft Teams
Microsoft Teams is a powerful collaboration and communication platform that offers a range of features to support remote employees. When integrated with HubSpot, Microsoft Teams becomes an even more valuable tool for remote teams. It allows for seamless communication and collaboration between HubSpot users directly within the Teams interface.
This integration streamlines the process of setting up virtual meetings with clients, prospects, or even colleagues. It equally enhances project management and coordination.
Teamwork is a comprehensive project management tool that allows teams to collaborate effectively, manage tasks, share files, and track project progress. When integrated with HubSpot, you’ll be able to directly connect your sales, marketing, and customer service data. This leads to streamlined task creation and management based on customer interactions, and improved productivity for your remote employees. The result is a more cohesive, data-informed approach to project management as team members get to access project details, deadlines, and customer interactions faster.
Successful Remote Teams Powered by HubSpot Integrations
Here are some real-life examples of the power of HubSpot integrations, compiled by Google. The report highlights how some businesses have been able to leverage HubSpot’s features and Integrations to optimize their marketing efforts and achieve remote work success. Two of these companies are:
- Cluey Learning
Cluey Learning leveraged Google's Customer Match feature to reach qualified potential customers and combined HubSpot’s personalized campaigns to create tailored messages and hit their education goals. This approach resulted in a 190% increase in the effectiveness of ads seen by the target audience and a 17% decrease in the cost of conversions.
Agicap integrated its first-party CRM data from HubSpot into Google Ads and used Google's Customer Match feature to re-engage qualified leads with relevant ads and bid higher toward its core audience.
These changes resulted in a 10% increase in conversions and a 15% increase in revenue growth while containing costs.
HubSpot integrations create a powerful toolkit for businesses looking to maximize the potential of their remote workforce. These features and integrations help in streamlining business processes and improving communication and collaboration within a team. They also help businesses automate their marketing, sales, and customer relationship management.
If you’d like to integrate HubSpot with your existing tools or build and set up custom integrations, our team of certified custom developers and business process optimization experts will help you access your current processes and tools, suggest areas you should improve on, build tailored solutions, create custom solutions, implement and help monitor how these tools and processes interact with your business and drive your goals. Schedule a free consultation to get started.