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How to Create a Buyer Persona for Your Business + Free Template

How to Create a Buyer Persona for Your Business + Free Template

A buyer persona helps you identify your target customers so that you can deliver customized content and an overall personalized experience for each of them. In this guide, we’ll walk you through how to create an effective buyer persona for your business. We have also created a free buyer persona template and some examples that you can use to optimize your marketing campaigns. Let’s get down to business.

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Marketing Firm vs. Marketing Agency: Differences, Features, and Benefits

Marketing Firm vs. Marketing Agency: Differences, Features, and Benefits

When searching online, it’s easy to mistake a marketing firm for a marketing agency. The two are often listed synonymously, despite the fact that they are not the same. While they both specialize in marketing

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What Is RCS And Why Are Marketers So Excited About It?

What Is RCS And Why Are Marketers So Excited About It?

At its core, Rich Communication Services is your default text messaging upgraded, and the next generation of the decades-old SMS protocol. You can think of it as standard SMS’s, your favorite data-based messaging platform and a number of rich features you’ve only ever enjoyed online combined.

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Omnipresent Marketing & Why You Should be Implementing It in Your Business

Omnipresent Marketing & Why You Should be Implementing It in Your Business

The advertising industry is rife with buzzwords. When it comes to e-Commerce though, standing head and shoulders above the rest of the pack is the term “omni-channel.” The phrase didn’t get its popularity by accident, though; an omni-channel marketing and sales strategy can result in an exceptional customer experience that drives sales in ways other strategies simply cannot.

So what is an omni-channel strategy, and how can you put it to use for your business?

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