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If you own and operate an online store through Shopify and also make use of ManyChat, you are in luck. Integrating your Shopify account with your ManyChat account is not only easy; this integration can also boost your sales and improve your customers’ experience. In 2020, it should come as no surprise that e-commerce is booming right now. To help your company benefit from the influx of prospective customers who are seeking your goods and services, integration is key.
Pros and Cons of Shopify Stores
Shopify is one of the leading platforms for hosting online stores, and for good reason. Many users find it easy to use, affordable, and customizable. Even after comparing the pros and cons of Shopify, the majority of users still give it a stellar rating due to its impressive features, which include:
- Supports multiple sales channels (social media, online, offline, etc.)
- Fully hosted so users do not have to invest in server costs
- Variety of accepted partners
- Active, supportive community
- Free trial option
While the cons are few, they are still worth noting:
- No free version (only free trial)
- External gateways incur additional fees
- Limited (but acceptable) customization features
- No immediate B2B capabilities
Advising Customers Before/As They Shop
Integrating your Shopify account with your ManyChat account makes connecting with your customers easier than ever. Through ManyChat, you’re able to interact with your customers via chatbot and answer questions they may have about your storefront.
For example, if you have a customer that’s looking for a particular item, your chatbot can point them in the right direction. If you have made a post that prospective customers are engaging with, you can quickly and easily refer them to the products mentioned in the post via your ManyChat Messenger system.
Additionally, you can inform your subscribers about new promotions in your store, provide in-depth descriptions of products and services, and send reminders to customers who have bought certain items. After a certain period has passed, some products need to be renewed (30-day supplies, toiletries, skincare, etc.) and reminding your customer that they’re likely running out of a product will increase your odds of earning a sale.
Communicate at the Right Time
As mentioned above, deals and promotions are a great reason to reach out to your customers, and if you have Shopify integrated with ManyChat, you can reach a wide audience and remind them of the savings available on their favorite products.
It’s important to build meaningful relationships with your customers. Doing so involves reminding them that they’re valuable to your business. When your company remembers the products that certain customers prefer and reminds them when the product is on sale, the customer feels that your company is paying attention to them as a person. Individualized approaches are far more effective than sending out blind marketing blasts, and with your two services integrated, it’s relatively easy to create customized reminders via the omnichannel feature.
Abandoned Cart Recovery
Most shop owners are familiar with the struggles associated with abandoned carts. For some reason or another, shoppers tend to look around, add items to their carts, then never check out. This might be due to a number of reasons, but sending quick reminders to users with abandoned carts will bring your products back into focus in case your customer genuinely forgot to check out.
Through ManyChat’s Messenger utilities and Shopify’s triggers, you can send a short, simple reminder without hassling your customers. It’s just a gentle push that lets them know that they have a cart full of products they’ve not yet had the opportunity to try.
Turn Customers Into Subscribers
Opening a line of communication between your company and your customers can not only help build a strong business-to-customer relationship, but it can also help turn one-time customers into long-time subscribers. By providing excellent customer service, knowing what your customers are looking for, and keeping them updated on new product availability and promotional deals, you stand to build a much stronger customer base than what you can expect with standard, impersonalized marketing.
When customers feel as though you have gone above and beyond to meet their needs, you have a strong chance of having that customer decide to subscribe to your notifications and messages.
Through quick, easy integration between platforms, you can draw in more new customers, retain many of your current customers, and turn casual shoppers into avid fans who have subscribed to your business.
If you’re interested in taking advantage of the benefits of Shopify and ManyChat integration, schedule a discovery call to consult with one of our three ManyChat experts. Through collaboration, we can help you get your aims and boost your sales.