A successful business does not rely on luck to make dependable sales and increase its number of customers. When coming up with how your sales pipeline and targets should look, it’s important to know the leads and customers you’re trying to serve. A streamlined pipeline that allows for faster sales hinges on your customer relationship management (CRM). Not only is it crucial to be able to pitch your products or services to people in a way that relates to their needs, but it’s also essential for your sales team to know who and when to reach back out to people interested in the company’s products or services. Utilizing a customer relationship management (CRM) platform like HubSpot, Ontraport, or Active Campaign is a great way to automate and keep track of your sales pipeline targets.