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It’s no secret that personalized and dynamic marketing far surpasses other marketing strategies. Yet only about half of the nation’s companies use a personalized strategy on their website, let alone on their landing pages—which changes as a company creates new campaigns.
With Ontraport Pages (previously known as ONTRApages), personalization is a top priority. When you leverage the power of personalization, you unleash the potential of your business.
Ontraport makes personalization their priority because —bottom line— a landing page’s purpose is to convert. You could even call landing pages an extended call to action, since every word, and every image must point the reader to act.
Personalized communication converts browsers into buyers. Statistics show that personalized emails deliver anywhere from 29% to 51% more open rates than non-personalized ones.
Personalized calls to action do better, converting 202% better than cookie-cutter ones. That’s more than double the rate.
But personalized landing pages do even better. In fact, they quadruple the conversion rate. When you compare that rate with the industry-wide rate of one to three percent, you realize that personalization is the goose that can lay golden eggs.
Those kinds of numbers make landing page personalization an essential ingredient in your marketing strategy. Below you will find the features you need to have on your landing pages to create a seamless, personalized experience for potential clients.
Landing Page Features That Create Personalized Experiences
With Ontraport Pages, personalization starts with powerful features that allow you to create unique user experiences for every visitor. They include:
CONDITIONAL CONTENT
Not all users want to see every bit of your landing page’s content. For example, if you sell high-tech software or equipment, not everyone will want to read about the nuts and bolts behind the technology. Some users might only want to know that it works—and that it’s easy to use. Other users who have a background in technology will want to read all about what makes your product or service tick.
Ontraport’s conditional content feature lets you choose to show varied content depending on each user. To the user, it almost seems as if you can read their mind. They only receive content they’ll want to see. It’s a game-changer since one of the main reasons visitors click away from your page is that the content doesn’t draw them in.
Landing Pages Populated with User Information
Imagine clicking on an ad to a landing page that greeted you with a hearty “Welcome, John!” Names are powerful—and using them creates an instant connection.
With Ontraport landing pages, you can use merge fields to populate personalized user information. This feature lets you add other data—like the user’s company name, to let them know that you care enough to tailor your copy to their needs.
Integration with Your CRM and Marketing Automation Platform
Most businesses haven’t the time to switch from platform to platform when they create landing pages. Ontraport’s unique feature integrates your landing page builder right into your customer relationship management (CRM), marketing automation platform, and all your other customer touch points.
With this integrated system, there’s no need to switch back and forth on your end. For your customers, this powerful feature means you can access all their data to deliver them a personalized, seamless experience that makes them feel at home.
That kind of comfort level builds trust—and sales.
Not only is it easier to manage everything when you have only one platform, but you also won’t have to spend extra money and time on complicated integrations that are difficult to work with. When you have personalized landing pages already built into your marketing automation system, you can get your pages and campaigns up and running quickly—so you can get back to doing what you love best.
MORE USER-FRIENDLY FEATURES
Behind the scenes, user-friendly features make personalization easier.
With Ontraport’s landing page builder’s user-friendly features, you can create personalized landing pages more easily than ever before. For smaller businesses with a smaller staff, these added features allow you to save time and money.
Visual and Graphics Features
- Drag-and-drop interface: With Ontraport’s landing page software, you can use a user-friendly drag-and-drop interface that allows you to see the page as you create it.
- Graphic design library: An extensive library has all the page templates, professionally designed icons, forms, buttons, fonts, colors, and layouts you’ll need to create incredible visuals to showcase your brand and text that’s easy on the eye.
- Customizable settings: With customizable settings, you can set your favorite settings for colors, layouts, font choice and size, and more. That way, you can have quick access each time you return to create a landing page.
- Easy-access palette options: Ontraport’s landing page builder keeps your standard settings right in front of you as you work. To customize, all you need to do is to toggle on the advanced customization setting.
Conversion Optimization Features Help You Sell
To entice visitors to convert is both an art and a science. You need to make it easy for people to take the desired action.
These features on Ontraport’s landing pages make it happen:
- Built-in forms: With Ontraport’s landing pages, you’ll never have to use a third-party form builder. These forms entice potential clients to order, submit their contact information to you, and much more.
- Pop-up lightbox forms: Here’s where personalization pays off. These pop-up boxes appear in response to your visitors’ own actions and grab their attention. They even have pre-filled forms to make it easy for your visitors to convert.
- One-click up-sell offers and order bumps: Up-sell or entice customers to add to their purchases with tempting offers right as they check out.
Powerful Data Analysis Features Allow You to Find Your Target Customers
When done right, data collection and analysis allow you to find your target customers and personalize landing pages.
With these Ontraport features, you can do just that:
- Built-in analytics program: With this feature, you can track your page visitors, their conversion rates, and more to see what pages and features work for you.
- Easy adjustment features: Our landing pages make it easy for you to tweak each page according to your data analysis to get better results.
- Split testing: To see what design and copy elements trigger more conversions, Ontraport landing pages allow you to split-test individual elements on your page.
- Real-time lead source tracking data: Get tracking data and performance statistics on your leads to help you reset your marketing strategy.
Or, if you’re already an Ontraport user, and are looking for some professional design help from trained designers, we can help with that too! If it’s time for your business to leverage the power of personalization, let’s chat. Schedule your free 30-minute consultation today.
