Marketing Firm vs. Marketing Agency: Differences, Features, and Benefits

When searching online, it’s easy to mistake a marketing firm for a marketing agency. The two are often listed synonymously, despite the fact that they are not the same. While they both specialize in marketing tasks, there are several differences in the way that they perform, connect with clients, and strategize their techniques.

It’s important to understand the differences between marketing firms and marketing agencies so that you can make the best decision for your company’s needs.


What is a Marketing Firm?

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A marketing firm refers to a small group of marketing professionals who have a more catered range of services. Generally, they specialize in a couple of specific marketing areas. For example, a marketing firm might advertise its ability to improve SEO ranking or create effective lead funnels.

A marketing firm does not usually handle a wide variety of marketing tasks. Instead, they focus on the talents they advertise and work to make their employees experts in that field.

Differences, Features and Benefits

There are a few key differences between marketing firms and marketing agencies. Though a firm operates on a smaller scale, there are several beneficial differences to consider when comparing the two.

  • Relationship - When working with a marketing firm, clients receive a more personalized experience being that they’re directly in contact with their hired specialists.

  • Flexibility - Should clients experience a problem along the way, a marketing firm is more able to come up with a unique approach when it comes to solving the problem. They do not rely on one-size-fits-all solutions.

  • Targeted Focus - Marketing firms provide clients with a clearly-focused digital marketing strategy, while agencies tend to focus on a picture too vast for smaller companies.

  • Innovation - Marketing firms create individualized methods for each of their clients while agencies tend to take a nearly identical approach with all of their clients.


What is a Marketing Agency?

By definition, a marketing agency is a company that dedicates itself to providing creative services of all kinds. From content creation to planning to managing all of a company’s marketing content, marketing agencies are generally larger providers of all things related to advertising.

Marketing agencies offer a broad range of services and have the resources to employ a team that handles a variety of tasks. Their teams usually consist of experts or specialists in a given field which allows them to tackle a wider variety of services. In this way, a marketing agency offers a catalog of services that they provide with a developed, standard approach.

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Differences, Features, and Benefits

While there are many similarities between marketing firms and marketing agencies, the two are not interchangeable. There are pros and cons associated with each choice. For example, with a marketing agency, you might receive:

  • A Variety of Services - Marketing agencies tend to provide as many marketing services as possible. Many companies prefer this so that they do not have to seek services from several companies at a time.

  • Less Personalization - Marketing agencies typically have their methods planned out. This might mean that they are a little less flexible or customizable than the services offered through a marketing firm.

  • Low Involvement - For business owners who do not want to be involved with their marketing strategies, marketing agencies are typically ideal. However, for business owners who like to have a say in the way their company is advertised, they may find that a firm provides a much more personal approach.

  • Expert Assistance - Most of the employees working for a marketing agency are specialists or experts in their field. As such, they might be less willing to bend to the requests of clients. Experts have their own methodology and for a company that is seeking a team allowing frequent feedback and requests, an agency might not be the best decision.


Again, while there are plenty of things that make marketing firms and marketing agencies similar, the focus should be on their differences if you’re a business owner who is seeking marketing services. Depending on the type of marketing services you want, your individual business style, and your ability to hand tasks over without worry, you’ll need to make sure that you’re choosing the correct sort of service. Marketing is a partnership, and in order for the strategies to work successfully, both the business owner and marketing team need to be on the same page working in harmony.


If you’re a business owner that is seeking a personalized approach when it comes to the way you advertise your company, you’ve come to the right place. Automated Dreams is dedicated to forming unique relationships with our clients and developing marketing strategies that fit them perfectly. We are YOUR marketing firm, and we are only a click away.

For more help with system integration, be sure to reach out to us at Automated Dreams today.

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