Disclosure: This blog post contains links to one or more of our advertisers’ products. We might receive compensation when you click on links to those products. To learn more, visit our advertising policy page.
For companies that keep a significant portion of their presence and business transactions online, setting up a Facebook shop can be a benefit when it comes to attracting traffic and making the most of sales features. For one, Facebook stores are easy to integrate with other selling platforms, and having so many users, Facebook stores can increase traffic and revenue to online stores.
How to Set Up a Facebook Shop
Creating a Facebook Shop is relatively easy and allows companies to sell products on Facebook as well as a variety of other platforms.
To begin the process, go to the Shop tab located on your Facebook page. Sometimes, depending on the page template, the Shop tab is not immediately visible. If this is the case, change your page template from the standard page to the Shopping template.
From there, go to the Commerce Manager, which will then direct you to the Sell on your Facebook page. From this page, follow the prompts and complete the required steps. For example, you will be asked to link your business account, set up payout options, and determine your shipping and/or return preferences.
Once the shop has been set up, you will then be able to create a full catalog of the products or services your company offers. When you have fully completed your Facebook Store, you can check out different options to manage sales across both Facebook and Instagram through the Commerce Manager.
How to Advertise Your Facebook Shop
To gain traffic to your Facebook Store, you’ll need to advertise its existence and promote your products.
Advertising a Facebook shop is much like promoting any other product or service. You can post about your products on your business page, create Facebook Ads, blog about your items, or create conversion funnels surrounding certain products through your ManyChat flows.
Additionally, advertising via chatbots, word of mouth, and linking between storefronts is a great way to get more people engaging with your shop.
You might want to consider boosting posts at certain times as well. Simple and occasional use of the Boost Post option can help keep your products relevant and visible to their target audiences.
How to Use It in Tandem with Shopify/WooCommerce
Another convenient feature associated with Facebook stores is the ability to link them with other e-commerce sites. It’s relatively easy to link your Facebook Shop to your Shopify or WooCommerce account so that the two can work in tandem with one another.
Linking Shopify
To link your Shopify account with your Facebook shop, log into your Shopify account, and go to your Settings. From there, select Online Store under the Sales Channels option. Select Preferences, then locate your Facebook Pixel ID number.
Copy your Pixel ID and paste it into the textbox under the Facebook Pixel option. Save your changes.
To upload your products from your Shopify account to your Facebook shop, click on the “+” sign that’s located beside your Sales Channels setting option. Click the option next to the Facebook channel that says “Learn More.” Choose the “Add Channel” option, and then choose Facebook from your administration options. Click “Get Started” and then click “Connect Account” to complete the action.
Linking WooCommerce
Connecting your Facebook Store to your WooCommerce account is similar to connecting to Shopify. You’ll first need to download the Facebook Pixel Extension before continuing.
Log into your WooCommerce account and go to My Site under your Settings options. Click on Plugins, choose Upload Plugin, then select the Facebook Pixel Extension before uploading it to your account.
Finally, activate the plugin and your Facebook shop is linked to your WooCommerce account.
How Facebook Shops Work on Instagram
To utilize your Facebook shop alongside your Instagram account, your Instagram must be approved for Instagram Shopping. If you have not done so, complete the steps needed to enable this option on your Instagram app and make sure that you’re using the most updated version.
From there, go to your profile and tap the icon displaying the three horizontal lines. Tap the Settings option.
Tap the Business option, then Shopping (which will only be displayed if your account is approved for Instagram Shopping).
Tap Continue, then select the product catalog you’d like to connect to your business account’s Instagram shop. Once you have finished, tap Done.
You can also choose to connect your catalog to your professional Instagram account by utilizing Facebook’s Catalog Manager.
Again, select the catalog you want to connect, then on the Use Cases page, select Instagram Shopping, then Connect Profile (this will only work if the catalog is owned by a Business Manager account).
Select Add New Business Profile, and from there, log into your Instagram business account.
Facebook Stores are very flexible when it comes to all the other platforms a company can link to. These shops aim to make e-commerce easier by allowing business owners to conduct sales and look at analytics from one area. They can utilize features from several platforms in a straightforward location to make the most of their online presence.
At Automated Dreams, we strive to help small businesses thrive, and part of thriving involves adapting to change.
