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Today, more and more companies are outsourcing work to freelance experts and professionals all over the world. Outsourcing is a fantastic way to save on overhead business costs while rounding out your team with a variety of in-demand skills. But finding the right remote workers can be a bit of a challenge. Don’t waste your time seeking out candidates, interviewing applicants, and onboarding freelancers who are a poor fit for your team.
Here are some tips to help you hire amazing freelancers that will help your business thrive.
1. Determine Which Skills You Need
Before you can start looking for freelancers, decide exactly what skills you want to add to your team. Do you need a marketing expert? A social media wiz? A first-rate copywriter? What about a good web designer?
Web design is one area where it always pays to hire professional help. The appearance and functionality of your website will have a direct effect on how consumers view your brand as well as how many visitors you convert into paying customers. When looking for a web designer, list out specific skills and requirements that your candidates must meet. For example, a freelance web designer should have solid communication skills, experience working with web design platforms like WordPress, and a strong understanding of basic web coding languages like HTML and CSS.
2. Set Up a Strong Communication System
Communication is the key to business success. When you have a team of freelancers from all over the world, keeping everyone on the same page can be a challenge. Avoid miscommunication and work delays by developing a solid communication system. Take advantage of instant chat solutions like Slack and Google Hangouts and implement team collaboration tools such as Teamwork Projects and Asana, so you can organize and manage all of your business projects in one place.
When you hold team meetings, record everything so you can transcribe and send the notes out to everyone. Don’t hire someone to do this! There are plenty of free transcription tools to convert speech recordings into text documents in minutes.
3. Write Attractive Job Posts
Finding top-notch freelancers will be easier if you know how to write great job descriptions. Start with a clear and descriptive job title, use bullet points to list skills and requirements, and remember to include some information about your company’s vision and mission. This will give your applicants an idea of what it will be like to work with you.
Some words and phrases are better left out of your job post. For example, Stack Overflow Business recommends avoiding overly trendy terms, unnecessary jargon, and insider language in your job description. This can make people feel like outsiders and prevent them from applying.
Similarly, try to keep perceived bias out of your job descriptions and titles as well, which will attract the highest possible number of skilled applicants. Also, avoid listing any minimum required years of experience. In the tech world especially, years of experience have very little to do with a freelancer’s skills and competence.
4. Don’t Be Frugal
Many business owners make the mistake of looking for the cheapest labor they can find. But offering low rates will scare away the candidates who will work the hardest for your business. Undervaluing freelancers’ skills and experience will only cause them to move on to their next prospective client.
Likewise, avoid hiring the cheapest freelancers you can find. People who work for low rates often produce low-quality work, which you may end up paying someone else to do over. Research the industry-standard rates for the kind of work you need to be completed. Then come up with a high enough budget threshold to ensure the desired results by an acceptable deadline.
Finding the right freelance workers for your business will elevate your team to new levels. If it takes a while to find the perfect candidate, so be it. Don’t settle for a worker who doesn’t meet your expectations. Keep looking until you find workers with the skills and expertise your business needs to prosper.
POST WRITTEN BY: Courtney Rosenfeld
Courtney started gigspark.biz to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.