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There's no doubt that personalized marketing strategies are highly effective at converting leads, particularly when compared to impersonal marketing campaigns. The good news is that, with Ontraport, you don't have to spend hours pouring over your contact base and sending out personalized emails. The Ontraport platform takes care of the hard work for you and automates the entire process.
Not sure how to get started with automated marketing? Don't worry. Below, we outline the 3 easiest and most effective ways to harness Ontraport for all your personalized marketing needs.
Top 3 Ways to Implement Personalized, Automated Content with Ontraport
1. Offer Consumers a Special Discount
Let's be honest - there's nothing a potential customer loves more than a special discount, particularly if they're new to your business and they're still on the fence about signing up. A discount may be just the incentive they need to move from warm leads to paying customers.
Ontraport makes it easy for you to nurture leads with personalized, automated content. This feature is especially suited to visitors such as:
- Customers who've already purchased something from you, and they're browsing your website again
- Warm leads who've signed up for your newsletter but haven't committed to purchasing yet
- Customers who bought goods or services from you in the past but haven't bought anything in a while
Here's how it works in Ontraport. Using your contact database, you simply select which contacts you want to target and Ontraport immediately sends out an email containing whatever discount you've selected; for example, 20% off the next purchase.
If you're unsure how to get started with personalized, automated marketing, this is an ideal way to get things moving. Remember, you're not targeting cold leads here - these are leads who are already interested in what you're selling and are likely to purchase again.
Ontraport helps you make the most out of your existing contact base, which is something businesses all too often forget about.
2. Introduce a Referral Program
Automated referral programs are a perfect way to tap into your loyal customer base to generate new leads. Ontraport helps you target those customers and reward them for their brand loyalty.
When a customer returns to you time and time again, this means that they value your company. Customers who trust you are ready to recommend your services to friends, family, and social media connections. Ontraport lets you show how much you value your long-term customer base by helping you set up "Refer a Friend" programs.
Here's an example of how this works. Maybe you've been operating for 3 years, and in that time, you've acquired loyal customers. Some of those customers have been with you since day 1, and you want to show your appreciation.
With Ontraport, you can easily set up a referral program based on the date on which the customer signed up with you. Or, you can set up a Refer a Friend program for customers who've been with you for, say, a year or more. Ontraport makes it easy for you to reward loyal customers while expanding your warm lead base.
Don't neglect your loyal customers; after all, they can help you expand your business and grow your brand's reputation. Visitors directed to your page through a referral program are all the more likely to turn into your future loyal customer base.
3. Offers Based on the Lead Source
If you work with referral companies or partners, Ontraport makes it easy for you to personalize offers for visitors coming to you from these sources. Again, examples will make this clearer.
Say you sell skincare products. You place ads on social media platforms such as Facebook, Instagram, and Twitter. When a visitor comes to you through one of those ads, you can greet them with a customized message and an offer or discount code.
For example, you could offer people who visit you from Instagram a 10% off code to help convert them from a warm lead to a paying customers.
Or, maybe you're a personal trainer, and a social media influencer, let's call them "Influencer A", recommends you via a link in their newsletter. When someone clicks this link, they land on a special offer just for Influencer A readers.
With Ontraport, promoting offers based on how leads landed on your website has never been more straightforward. Ontraport allows you to quickly and accurately set up the variables so that the right visitors see the right messages every time.
Make the most of your business and start implementing strategic marketing tools today - book your free consultation below to get started.