Lead Magnet Ideas for 2020

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It’s often a challenge to come up with brand-new lead magnet techniques as your business grows. Because simply reaching out to your client base through your ManyChat flows only goes so far, it’s important to develop new and interesting ways to make leads aware of your products and services, as well as convincing them to visit your pages, read your content, and try your products.

Successful Lead Magnets


Depending on your individual industry, there are several lead magnet ideas that you can take advantage of. Rather than simply reaching out to your list of subscribers, it’s a good idea to develop interesting, engaging lead magnets to post through Facebook Messenger. By developing and using a variety of Messenger lead magnets, you’re likely to increase your lead conversions and expand your company’s reach.



Creating quizzes are a relatively fun and engaging lead magnet technique. Because people like to learn new things about themselves, quizzes are a great way to engage them with your products and services. By creating a quiz and inviting leads to participate in completing it, you’re likely gathering contact information and encouraging quiz-takers to share your information with other people who might enjoy taking the same quiz.

To create a business-friendly quiz, work with topics that are related to your company. For example, if you’re selling vitamins and supplements, you’ll want to frame your quizzes around health topics.



Blog posts and articles are everywhere across the web, but converting your information into a short, easy to read checklist might do well as a lead magnet. They’re simple to make and they can present a great deal of information in a single bulleted or numbered list.

Instead of presenting all of your information as a piece of a blog post, you can create actionable items and list them in a simple format so that your leads can not only learn about the steps they’re going to be taking, but they can also keep track of their progress along the way.

Case Studies


Case studies are a little more difficult to produce than several other lead magnet techniques, but if done correctly, they encourage engagement and help convert new leads.

Your case studies should be closely related to your product or service. For example, if you’re selling an application that helps users stay organized no matter how busy their day gets, you’ll want to use reviews or interviews that real customers have provided. Get permission to use your customer’s experience and information before you begin composing a case study. Highlight how your product improved the user’s flow of events and made it easier to stick to a schedule compared with the challenges they faced prior to using your product.

See also
How to Use Email Marketing to Reach and Engage Millennials



Webinars are a tried-and-true lead magnet technique, being that they’re relatively easy to create. If you have a topic you’d like to cover or a blog post you’d like to use as a template, you’re already on your way to creating an engaging webinar.

Practice organizing the information you’d like to cover and plan for appropriate times to pause and allow your audience to ask questions. Develop visual aids and create additional notes or PowerPoints to add pieces of information that make your webinar more engaging.

Finally, schedule a time to host your webinar and invite leads to view it. It often helps to incentivize viewers to attend your entire presentation by offering them free premium content for staying until the end of the webinar.



Writing a guide is a great way to give your leads a comprehensive look at your industry. Ordinarily, if an individual was looking for information on a certain topic, they would likely have to scan through link after link of content that’s written out in articles, web lessons, videos, and other mediums.

With a guide, you can research all of the best information on a given topic and work it into a single guide that gives your leads everything they’re looking for in one location. Of course, it’s important to write your content in your own words and link to the sources where you gathered your information.



Despite the way it sounds, an e-book does not have to be terribly long, though e-books differ slightly from the above-mentioned guide content. If you have written a series of articles based on one topic (for example, six or seven articles about gardening), you can compile the information you wrote and turn it into an e-book by adding visual pieces, notes, graphics, charts, and other supplemental content.

Unlike guides, e-books are typically written by compiling pieces of your own content into a longer collection. However, if you do use information from external sources, it’s important to cite where you found your additional information. Additionally, do not copy external information unless you’re directly quoting your sources, which should be indicated.

In addition to the methods mentioned above, you can also create calculators to link your leads to, much like our Messenger ROI Calculator that you can use to get an estimate regarding your Messenger ROI.

If you’re interested in developing new lead magnet techniques to continue expanding your business, we at Automated Dreams are here to help.

Schedule a free 30-minute discovery call below when you’re ready to increase your lead conversions.


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